Advertising on Pinterest
For entrepreneurs who wantto attract customers automatically at low cost.
Pinterest is the inspiration platform! Pinterest is a search engine and social media channel in one and offers entrepreneurs like you so many possibilities and opportunities.
On Pinterest, there is still very little advertising by other businesses. So the opportunity for you to stand out with your business and attract new customers at a much lower cost.
And that's what we help with.
#yes
Do you recognise this?
You want to easily attract customers who are already searching for your product or service.
You are an entrepreneur who has really been at it for a while. Only there's a lot more to it. And to scale up, you know that you just need to be much more visible with what you're doing to get more traffic to your website to make sales and get more customers.
You already advertise on other channels like Facebook & Instagram, for example. Only you want to reach more people and scale up in sales. You know you need to be visible on more channels to do so.
With Pinterest ads, you are dealing with direct traffic. These are people who have a direct search need or a direct problem. They look for a solution to this on Pinterest. As a result, they will become customers faster. Also, the costs are much lower than other channels like Facebook, Instagram & Google.
In addition, you can also target very specifically on Pinterest, allowing you to be shown to your target audience with the right pin at the right time.
Only thing is that what I see happening very often is that I see entrepreneurs deploying Pinterest ads that are not effective. The settings are not quite right, the quality of the ads is not optimal, they often don't have a clear idea of what it really gets them and they deploy the exact same strategy as on other channels. This is often where it goes a bit wrong, because Pinterest simply works differently from other social media channels. That makes it harder to scale up as well.
They will scale up, but then also increase costs much more and have absolutely no insight into whether this is happening effectively. And that is not the intention. It can simply be done much smarter and more effectively.
This also makes you stick with mediocre results, because a mediocre strategy is being employed. Thus, the maximum potential of Pinterest ads is not exploited. While it is a super strategy to deploy.
And that's what we help you with.
Why advertise on Pinterest?
Pinterest is the platform to target your audience. Pinterest is called a social media channel, but it is actually a visual search engine.
Users on Pinterest look for inspiration for their interests and solutions to a problem. They use Pinterest as a search engine.
Also, Pinterest ads are generally cheaper than Facebook, Instagram, LinkedIn and Google Ads and have a higher return on investment.
That makes it a good channel to get the attention of your potential customers and generate more traffic to your website, especially in the first orientation phase of the customer journey.
This client grew by 153 orders in 2 months of collaboration through Pinterest ads, resulting in €13.7K additional sales.
For this client, we started advertising on Pinterest. Within 2 months, we were at an average cost per purchase of €1.95. In total, she had an 153 extra orders through just these Pinterest ads. The cost in total for the ad budget was €298.35. From here, we continued to scale up in budget.
How does it work, to advertise on Pinterest?
When someone searches on Pinterest, Pinterest is going to show the most relevant ads that match the person's search query. So it does not mean that if you advertise on Pinterest, your ads will also be visible for every keyword. Whether your ad shows, is not only determined by the highest bid, but is also determined by different elements such as, for example:
- Ad quality.
- Competition. Is there a lot of competition you will have to bid better and have a better quality ad.
- How an ad is structured.
When Pinterest finds that your ad best matches that, you will appear at the top of the Pinterest search engine.
Apart from being able to target by keywords, Pinterest also lets you target by interests. Pinterest knows from their users what they like. As a result, your ads are also shown based on interest, demographic targeting.
I cracked this code after years of running so many ads. That is exactly what we are going to look at together. We make sure that the quality of the ad is very good, that you have all the tools to produce it well. We look at which keywords are the most interesting to focus on in terms of competition. And that the ad is well constructed so that the best results are achieved.
#wishes
So, you want nothing more than...
...more traffic to your site or webshop and therefore more purchases or customers for your valuable products?
...be able to rely on someone to help you attract more customers, so you don't have to spend your precious time doing so?
...Stop putting money into ads that don't produce the desired results and be sure that your ad budget is actually achieving customers and sales?
...reach your ideal client with the right visual message?
...be confident that your online ads are always optimally set, without having to triple-check everything or consult tutorials all the time?
...and all that without having to throw thousands of euros of budget against it?
Then outsource advertising on Pinterest to Social Way. We know the Pinterest Ads environment like the back of my hand, are up to date with the latest ad updates on Pinterest and know how, with your budget and the right pins, you can reach exactly your perfect customers through Pinterest.
More customers and sales thanks to honest advice and a Pinterest expert looking out for you? Let's get started together! We will be happy to help.
Turnover: 13.3K average per month from ads
Orders: 550 orders per month on average
Cost per order made: € 1,62
Turnover: 10k average per month from ads
ROAS: 36 (That's per euro ad budget we spent, came out at 36 euros in terms of revenue!)
Turnover: 10k per month
People reached: 50,000 people per month
Website visitors: 9000 per month
Leads: 400 on average per month through a webinar.
Cost per lead: € 1,00 per lead
Website visitors: 1500 visitors on average per month
#playhard
How do we work?
I say 'we', but actually it's mainly the Social Way team at work.This is precisely the great thing about Social Way: you don't have to constantly monitor and fine-tune your campaigns. I'm there for that. A collaboration with Social Way looks like this:
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Step 1: Intake
That magic click - that's the first thing that's important for a collaboration. So let's get to know each other without any obligation first. Then you will know who is behind this site and we can see what you are looking for. I'll take a look at your account, tell you whether social media advertising suits your goals and let you know how I can help.
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Step 2: Link with the team member
On agreement, I'll see which expert from the Social Way team can best help you. So after that, you will be paired with a team member. It is important that you feel comfortable with the team member. If this is not the case, we will see if another team member is a better fit for you and your company.
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Step 3: Plan of action
A good plan is half the battle. So we start with a smart strategy. We create a plan of action that optimises online ads on Pinterest to reach your target audience.
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Step 4: Creating campaigns
We will give you instructions on how to supply suitable images, after which we will write substantive ad copy that will help you reach your ideal client. Of course, we will show you the campaign material so you can always give feedback on it.
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Step 5: Live & monitoring
And then the c(h)ampaign moment arrived: the campaign is LIVE. Of course, we are not there yet. We are on top of it while the campaign is running, so we can fine-tune everything wherever possible. This is how we get everything out of the campaign.
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Step 6: Results
Exciting, exciting! There are the first results. Every two weeks you will receive an update from us with that week's campaign results. So you know exactly how things stand. And whether you can uncork the champagne bottle once more.
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Step 7: Check-up via Zoom
You must be very curious to know how things are going. And what my advice is for the campaign. That's why we have a 30-minute Zoom call every month. We send you a results analysis beforehand and go through it with you. This is the time when you can fire all your questions at us. Together, we will see if you are satisfied and what we might be able to do differently.
My offer
Pinterest advertising
From a smart online ad strategy to powerful ad copy - you can outsource everything around Pinterest ads to me. All for a fixed price per month, with no surprises. Or well, hopefully with surprising results, but without surprising extra costs.
Including
- Maandelijks onbeperkt campagnes
- Advice on your target audience, an appropriate budget and the right platform
- Plan of action by which we will reach your target audience spot on
- A/B tests with imagery and multiple audiences
- Powerful advertising texts
- Het maken van visuals
- Elke week een resultaten update
- Monthly reporting and Zoom-call
- Certainty about a successful campaign and not having to worry about it yourself.
"I'm so happy with Sanne! As a Rotterdam native, I can really appreciate her hands-on and "don't bullshit but polish" attitude".
Sanne is professional, keeps me on track (very nice) and always comes up with valuable suggestions when it comes to my social media campaigns ads. I would recommend Sanne!"
– Vera Lenting
Owner Natur-el
Why Social Way?
Garantie
Wij bieden de garantie op de funnel pakketten dat je binnen 6 maanden de investering terugverdient. Anders werken wij op onze kosten nog 2 maanden voor je door.
Volledige ontzorging op het gebied van advertising
Wij verzorgen de gehele advertising. Het enige wat jij hoeft te doen zijn je sales calls.
Meer dan 6 jaar ervaring
Al meer dan 6 jaar zijn we actief in dit vakgebied en hebben we heel bewust altijd gefocust op online advertenties. Daardoor zijn wij de specialist om mee samen te werken.
Strategisch advies
We denken voortdurend met je mee en kijken verder dan alleen naar je advertenties. We geven ook advies over opvolging en hoe je andere marketing nog strategischer in kunt zetten.
Meer dan 6 miljoen ad spend
We hebben meer dan 6 miljoen aan Meta advertenties mogen spenderen. Daardoor weten we precies wat wel en niet werkt.
Wij zijn gecertificeerd partners
Wij zijn gecertificeerde advertising Partners, een badge die niet iedereen ontvangt én behoudt. Dit betekent dat wij aan alle kennis en vaardigheden voldoen deze platformen ons als vertrouwde experts zien. Daardoor zijn wij ook als eerste op de hoogte van de nieuwste trends en ontwikkelingen.
Hi, I'm Sanne
Online ads expert
I love numbers and statistics, so during my Bachelor Business Administration I soon realised that my future lay within marketing. After my studies, I came into contact with advertising on social media & Google and that is where I could really express my passion. The combination of strategy, creativity, advice, numbers and statistics made me want to focus completely on this field.
I went to work for a marketing agency and then I helped both multi-million dollar companies and small business owners scale their sales through social ads & Google ads. Here, I tested all kinds of strategies and budgets.
Ik merkte dat ik voor mezelf wilde beginnen en nam 4,5 jaar geleden een sprong in het diepen. Ik zei alles in Nederland op, vertrok voor 3 jaar naar het buitenland en runde mijn bedrijf vanuit daar. In die tijd runde ik talloze campagnes op Facebook/Instagram, Google, LinkedIn, Pinterest en TikTok en hielp ik 350+ ondernemers. In totaal heb ik al meer dan € 6.000.000 advertentiebudget gespend.
I do not believe in standard ads, a nice picture, text and that's it. It can really be done differently. You can use much more creative ads, by using distinctive video content and striking texts.
Ik heb met heel veel verschillende strategieën getest. Ik heb veel ads mogen draaien en al meer dan € 6.000.000+ mogen spenden om zoveel mogelijk mee te gaan testen. En natuurlijk uiteindelijk daar hele mooie resultaten mee te behalen. Doordat ik dit al zolang doe en al zoveel verschillende soorten klanten heb mogen helpen, weet ik nu ook voor iedere ondernemer, welke de beste strategie is om in te zetten. En wat er voor nodig is om gemakkelijk te gaan opschalen.
Frequently asked questions
Why should I outsource online ads on Pinterest?
It seems so simple: you set some budget, click some settings and your campaign is live. But nothing could be further from the truth. Do you want to achieve as much effect as possible with your budget? Then the right settings and a good target group selection are very important. And then you also need to constantly monitor and fine-tune your campaign. This requires the necessary knowledge and a lot of time. By outsourcing your Pinterest ads to me, you save a lot of time, often pay less per click and you can be sure that your campaign is constantly performing optimally.
How do you make sure you reach the right audience for me?
Determining your target audience is something I do very carefully based on our conversation together. When advertising on social media, you can specifically target your audience. For example, I look at age, region, gender, interests, functions and skills. Everything to get the ad right to your ideal client!
Why is it smart to outsource advertising?
Setting up an ad campaign is no easy task. Besides taking time to figure out how it works, it also requires a lot of knowledge to set up your campaign properly. You have to ask yourself whether you want to do that. Because what if you bet big money but don't achieve anything with it? Or if you notice after a while that Pinterest has changed for the umpteenth time, making your campaign do nothing? I can advise you on advertising on social media, give you honest advice (including on the budget needed) and I know the latest changes on social. I also know which settings are needed to make sure your ads have a real effect.
How much media budget should I use to get results?
I recommend a minimum budget of €5 per day per campaign. You can start a campaign from as little as a few tens of a media budget per month. Together, we look at what fits within your budget and needs.
Waarom gaan we een samenwerking voor minimaal 6 maanden aan?
Ik hou van realistische verwachtingen en ik zal je dan ook geen gouden bergen beloven. Deze bespreek ik dan ook met je in een strategiesessie. Ik kijk welke kansen ik zie en geef daar een realistische verwachting op. Ik heb genoeg ervaring (6 jaar) en meer dan 300+ klanten geholpen om met hun omzet op te schalen. In het voorstel krijg je ook echt te horen, waar nog verbeterpunten en kansen liggen, waardoor als je dat aanpakt echt in omzet kunt gaan stijgen.
Is a payment plan possible?
Yes, a monthly payment is possible.