Advertising in the Google search engine
For entrepreneurs who want to rankat the top of Google and easily attract customers directly.
You are an entrepreneur who is already turning a fine turnover. You have a super good offer that you really help people with. People are positive about you, but you notice that you are not yet being found very well. That people don't come directly to you yet. And you would like to scale up that number of people.
You know that the trick now is to get as many people to your website as possible. You know that the advantage is, that with Google, people are quick to buy, because they are looking for your product or service in a targeted way.
#yes
Do you recognise this?
You want to easily attract customers who are already ready to buy through Google ads.
You are an entrepreneur who has really been at it for a while. Only there's a lot more to it. And to scale up, you know that you just need to be much more visible with what you're doing to get more traffic to your website to make sales and get more customers.
With Google ads, you are dealing with direct traffic. These are people who have a direct search need or a direct problem. As a result, they are more likely to become customers. In addition, with Google ads, you only pay for people who are ready to buy. You don't have here that campaigns are also shown to people who have no need for them.
Only what I therefore see happening very often is that I see entrepreneurs deploying Google ads that are not effective. The settings are not quite right, the quality of the ads is not optimal, they often don't have a clear idea of what it really gets them and they miss out on a lot of impressions in Google's search engine. This is often where things go a bit wrong, making it harder to scale up as well.
They will scale up, but then also increase costs much more and have absolutely no insight into whether this is happening effectively. And that is not the intention. It can simply be done much smarter and more effectively.
This also makes you stick with mediocre results, because a mediocre strategy is being employed. Thus, it does not exploit the maximum potential of Google ads. While it is a super strategy to deploy, because your ideal customer already has a high intention to buy from you. They just need to know how to find you. And that's where Google ads comes in.
And that's what we help you with.
Why would you advertise on Google?
By advertising on Google, you ensure that you directly attract people who already have a buying intention and are already directly looking for your services. So you get to the right people very quickly.
With Google Ads, we can make sure your product or service appears directly at the top of Google. This ensures that you are immediately visible to your potential customer. In addition, you only pay for clicks from people who are actually interested in your product or service and have a need to buy. This ensures that your costs are very low and that you can scale up from there.
This client grew in 2 months of collaboration by 67 additional quote requests through Google ads, resulting in €25K additional revenue.
For this client, we started advertising on Google. Within 2 months, we were at an average cost per appointment of €3.05. In total, she had 67 appointments extra through just these Google ads. The cost in total for the advertising budget was € 205.18. From here, we continued to scale up in budget.
How does it work, to advertise on Google?
When someone searches on Google, Google is going to show the most relevant ads that match the person's search query. This does not mean that if you advertise on Google, your ads will be visible for every keyword. Whether your ad is shown is not only determined by the highest bid, but also by various elements such as:
- Ad quality.
- Competition. Is there a lot of competition you will have to bid better and have a better quality ad.
- How an ad is structured.
When Google finds that your ad best matches it, you will appear at the top of the search engine.
I cracked this code after years of running so many ads. That is exactly what we are going to look at together. We make sure that the quality of the ad is very good, that you have all the tools to produce it well. We look at which keywords are the most interesting to focus on in terms of competition. And that the ad is well constructed so that the best results are achieved.
"Fine collaboration with Social Way, regular updates and good results for the campaigns.".
– Sanne Bakker
Owner Zoutbloed
#wishes
So, you want nothing more than...
...scaling up in revenue through being at the top of Google's search engine with Google ads.
...low ad costs You actually want to start growing in reach without spending 50% of your revenue on ads.
...a stream of leads and customers without spending time on them.
...rise above your competition so that your potential customer buys from you instead of the competitor.
More customers and sales thanks to Google ads. Wondering what opportunities I see? Schedule a no-obligation strategy session. We would be happy to help you.
#playhard
How do we work?
I say 'we', but actually it's mainly our team at work.That's the great thing about Social Way: you don't have to constantly monitor and fine-tune your campaigns. We are there for that. A partnership with Social Way looks like this:
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Step 1: Intake
That magic click - that's the first thing that's important for a collaboration. So let's first get to know each other without any obligation in a strategy session.
Within 45 minutes, you will know concretely which opportunities you need to seize to achieve your goals with your ads. I don't blow the whistle and I'm not keeping anything from you.
We take a complete look at your ad strategy. I take a look with you at what results you are achieving, where you can do things smarter, where there are still opportunities and where you are still leaving money. I share these with you and then we can see if we can help you further.
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Step 2: Link with the team member
On agreement, I'll see which expert from the Social Way team or I can best help you. So after that, you will be paired with a team member. It is important that you feel comfortable with the team member. If this is not the case, we will see if another team member is a better fit for you and your company.
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Step 3: Plan of action
A good plan is half the battle. So we start with a smart strategy. We create a plan of action that optimises the use of ads on Google to reach your target audience.
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Step 4: Creating campaigns
We will give you instructions on how to supply suitable images, after which we will write substantive ad copy that will help you reach your ideal client. Of course, we will show you the campaign material so you can always give feedback on it.
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Step 5: Live & monitoring
And then the c(h)ampaign moment arrived: the campaign is LIVE. Of course, we are not there yet. We are on top of it while the campaign is running, so we can fine-tune everything wherever possible. This is how we get everything out of the campaign.
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Step 6: Results
Exciting, exciting! There are the first results. Every two weeks you will receive an update from us with that week's campaign results. So you know exactly how things stand. And whether you can uncork the champagne bottle once more.
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Stap 7: Check-up via Google Meet
Je bent vast heel nieuwsgierig hoe het gaat. En wat onze adviezen zijn voor de campagne. Daarom hebben we elk kwartaal een online call via Google-Meet. We sturen je van tevoren een resultatenanalyse en neem die met je door. Dit is hét moment waarop je al je vragen op ons kunt afvuren. Samen kijken we of jij tevreden bent en wat we misschien anders kunnen doen.
OUR offer
Google Ads
From a smart online advertising strategy to powerful ads - you can outsource everything around Google ads to us. All at a fixed monthly price, with no surprises. Or well, hopefully with surprising results, but without surprising extra costs.
Including
- Extensive keyword analysis, to understand what people are searching for and how we can display our ads on that.
- Plan of action by which we will reach your target audience spot on
- Advice on your budget.
- Powerful advertising texts
- Maandelijkse rapportage en elk kwartaal een video-call om de resultaten te bespreken en te kijken hoe we de resultaten naar nog een hoger niveau kunnen tillen.
- Certainty about a successful campaign and not having to worry about it yourself.
"Since the end of 2021, we started using Social Way for our online marketing.
Sanne senses exactly what our wishes are and likes to think along with us. She works accurately and keeps appointments. A very pleasant collaboration!".
– Picolette van Starrenburg
Owner Have a Pico
Hi, I'm Sanne
Online ads expert
I love numbers and statistics, so during my Bachelor Business Administration I soon realised that my future lay within marketing. After my studies, I came into contact with advertising on social media & Google and that is where I could really express my passion. The combination of strategy, creativity, advice, numbers and statistics made me want to focus completely on this field.
I went to work for a marketing agency and then I helped both multi-million dollar companies and small business owners scale their sales through social ads & Google ads. Here, I tested all kinds of strategies and budgets.
Ik merkte dat ik voor mezelf wilde beginnen en nam 4,5 jaar geleden een sprong in het diepen. Ik zei alles in Nederland op, vertrok voor 3 jaar naar het buitenland en runde mijn bedrijf vanuit daar. In die tijd runde ik talloze campagnes op Facebook/Instagram, Google, LinkedIn, Pinterest en TikTok en hielp ik 350+ ondernemers. In totaal heb ik al meer dan € 6.000.000+ advertentiebudget gespend.
I do not believe in standard ads, a nice picture, text and that's it. It can really be done differently. You can use much more creative ads, by using distinctive video content and striking texts.
Ik heb met heel veel verschillende strategieën getest. Ik heb veel ads mogen draaien en al meer dan € 6.000.000+ mogen spenden om zoveel mogelijk mee te gaan testen. En natuurlijk uiteindelijk daar hele mooie resultaten mee te behalen. Doordat ik dit al zolang doe en al zoveel verschillende soorten klanten heb mogen helpen, weet ik nu ook voor iedere ondernemer, welke de beste strategie is om in te zetten. En wat er voor nodig is om gemakkelijk te gaan opschalen.
Why Social Way?
Garantie
Wij bieden de garantie op de funnel pakketten dat je binnen 6 maanden de investering terugverdient. Anders werken wij op onze kosten nog 2 maanden voor je door.
Volledige ontzorging op het gebied van advertising
Wij verzorgen de gehele advertising. Het enige wat jij hoeft te doen zijn je sales calls.
Meer dan 6 jaar ervaring
Al meer dan 6 jaar zijn we actief in dit vakgebied en hebben we heel bewust altijd gefocust op online advertenties. Daardoor zijn wij de specialist om mee samen te werken.
Strategisch advies
We denken voortdurend met je mee en kijken verder dan alleen naar je advertenties. We geven ook advies over opvolging en hoe je andere marketing nog strategischer in kunt zetten.
Meer dan 6 miljoen ad spend
We hebben meer dan 6 miljoen aan Meta advertenties mogen spenderen. Daardoor weten we precies wat wel en niet werkt.
Wij zijn gecertificeerd partners
Wij zijn gecertificeerde advertising Partners, een badge die niet iedereen ontvangt én behoudt. Dit betekent dat wij aan alle kennis en vaardigheden voldoen deze platformen ons als vertrouwde experts zien. Daardoor zijn wij ook als eerste op de hoogte van de nieuwste trends en ontwikkelingen.
"I'm so happy with Sanne! As a Rotterdam native, I can really appreciate her hands-on and "don't bullshit but polish" attitude".
Sanne is professional, keeps me on track (very nice) and always comes up with valuable suggestions when it comes to my social media campaigns ads. I would recommend Sanne!"
– Vera Lenting
Owner Natur-el
Frequently asked questions
Why is it smart to outsource advertising?
Setting up an ad campaign is no easy task. Besides taking time to figure out how it works, it also requires a lot of knowledge to set up your campaign properly. You have to ask yourself whether you want to do that. Because what if you bet big money but don't achieve anything with it? Or if, after a while, you notice that Google have changed for the umpteenth time, causing your campaign to do nothing? I can advise you on advertising on Google, give you honest advice (also on the budget you need) and I know the latest changes in advertising. I also know which settings are needed to ensure that your ads are really effective.
What does advertising on Google get me?
Advertising on Google puts you at a later stage of the customer journey. When your potential customer is looking for your product or service, you naturally want to appear at the top of the search page. To make sure they then also land directly on your website, you can create more visibility through search engine advertising. The campaigns make it clear which search terms are being searched for and allow certain searches to land on specific landing pages for your company.
How much media budget should I use to get results?
I recommend a minimum budget of €400 per month. This does depend very much on your company and the search volume. We always research this beforehand.
Waarom gaan we een samenwerking voor minimaal 6 maanden aan?
Simpel, omdat we na één maand nog niet goed kunnen bepalen hoe een campagne presteert. Er is tijd nodig om de campagnes te optimaliseren door te kijken welke zoekwoorden en advertenties het beste werken. Na zes maanden hebben we dit goed kunnen testen en heb je daardoor wél een goed beeld van het resultaat. Dan kunnen we ook beter bekijken hoe we verder gaan.
I've outsourced ads before. How do I know if I will get results now?
I like realistic expectations, so I won't promise you golden mountains. I will therefore discuss these with you in a strategy session. I look at what opportunities I see and give a realistic expectation on them. I have enough experience (4.5 years) and have helped more than 125+ clients to scale their sales. In the proposal, you will also be told where there are still areas for improvement and opportunities, so that if you address these you can really start to increase your turnover.
Why should I choose Google ads and not SEO (organic search results)?
Apart from the fact that SEO is certainly a good way to appear in the search engine, this is often a long-term strategy. With Google ads, with the right strategy, you can immediately end up at the top of the search engine, which is not possible with SEO. Often, Google ads results also rank above the organic results, resulting in the organic results often not even being viewed by your potential customer. With Google ads, you don't have that problem and you can get results faster.
Is a payment plan possible?
Yes, a monthly payment is possible.