INTRODUCTION
Social Way processes personal data of its clients, prospects and other contacts. We do this in order to serve our clients in the best possible way and to achieve our objectives. In this privacy statement, we explain why and how we process your personal data.
WHO ARE WE?
Social Way is a social media marketing agency in Esbeek for businesses. Social Way is responsible for processing your personal data as reflected in this privacy statement.
We consider your privacy very important and ensure that the personal data you share with us is treated with care. This privacy statement covers all our processing operations - even if we process personal data together with other parties (e.g. in case of sending invoices). In this privacy statement, we would like to explain how we carefully handle your personal data.
WHAT PERSONAL DATA DOES SOCIAL WAY PROCESS?
We process your personal data because you use our (free) services (webinar) (e-book) and our products (social media management) and/or because you provide these data to us yourself. An example of the latter is registering for webinar, or a (free) e-book, which are given regularly (for free).
Below is an overview of the personal data we may process, depending on the product or service you purchase or use:
First and last name Address City Phone number E-mail address E-mail address Company name Company address data IP address data Location data Data about your activities on our website Browser fingerprint VAT number (Belgian customers) Photos Contact history Other personal data that you actively provide e.g. by registering on our website, in correspondence and by phone.
SPECIAL AND/OR SENSITIVE PERSONAL DATA PROCESSED BY SOCIAL WAY
Our website, (free) services and products do not intend to collect data on website visitors who are under 16 unless they have parental or guardian consent. However, we cannot verify whether a visitor is over 16 years old. We advise parents to be involved in their children's online activities. This is to avoid collecting data on children without parental consent. If you suspect that we have collected the personal data of a minor without consent, please contact us at info@socialway.nl We will delete the information in these cases.
We additionally process photos. These are photos taken by ourselves, e.g. a satisfied customer who has worked with Social Way. We use these photos to give our content more atmosphere. In addition, we may use these photos in our advertisements, with your consent, of course.
For what purpose does Social Way process personal data?
We process personal data for the following purposes:
Legal obligations
A small part of our processing is required by law. This mainly involves personal data needed to fulfil our tax obligations.
Membership administration and services
In our membership records, we keep track of all prospects and customers of Social Way, along with the relevant contact persons. From contact persons, we keep various personal data in order to perform our (free) services and products in the best possible way. For example, we keep contact details to:
Deliver our (free) services (online training courses) and products (e-books) that you have purchased. To handle your registration and/or payment after you have purchased a product or service; To be able to call or e-mail you if this is necessary to perform the service you have purchased. To inform you about (changes to) our services and products that you have previously purchased. You can always unsubscribe via a link in the e-mail. Would you like to contact us? You can reach us through various channels, such as: phone, mail, e-mail, Facebook. To make this possible, we also process personal data.
Newsletters and mailings
You can subscribe to various newsletters and mailing lists with us. Sometimes these newsletters are personalised based on certain actions you have taken. For example, certain campaigns about our products and (free) services or emails reminding you of a webinar or an email repeating the webinar.
You always have the option to change your preferences for receiving newsletters and e-mails. If you do not want to receive newsletters, you can unsubscribe at the bottom of each mail.
Privacy guarantee
In order to conduct, send and review Privacy Guarantee audits, contact details are processed.
Recruitment (marketing)
To maintain contact with everyone, we also process contact details and areas of interest from them about our products and (free) services, such as a webinar or an e-book.
For campaigns for (free) Social Way services and products. (and Social Way related campaigns) we also process personal data. For example IP address, cookie ID, social ID and/or surfing behaviour. We do this in order to show the most relevant ad in the right places.
In addition, for Social Way (and Social Way related campaigns), we use 'custom audiences via Facebook. This includes, for example, 'custom audiences' based on behaviour on our website or based on an email address. Email addresses are supplied and anonymised to create target groups that we want to target with our ads via Facebook. We then receive reports on this with anonymised data. (Personalised) ads may be shown on these platforms. We do not pass on personal data to third parties for this purpose, unless you have given your unambiguous consent.
If you do not want ads to be shown through these platforms, you can indicate this to us using the contact details above. You can also unsubscribe from these platforms. You can read how to do this on the next page:
Please note that you may still see ads from Social Way after that. In these cases, you fall into a general target group where we target our ad.
Improving services Social Way
To improve our services, we also keep personal data. For example: Conversion rates and open rates to see how relevant our emails (newsletters, webinar reminders and webinar replays) or Messenger Bots are.
AUTOMATED DECISION MAKING
Social Way does not make decisions based on automated processing (algorithms) that could adversely affect you.
RIGHTS OF DATA SUBJECTS
Under the AVG, everyone has a number of rights. We do our best to comply with these as best we can. Do you have any tips or comments? If so, please let us know! To exercise your rights, please contact us at info@socialway.nl.
Information and inspection: of course you can see what personal data we process about you. We will be happy to tell you more about how and why we process those data. Rectification: do you think we have incorrect data on you? Please let us know and we will correct it. Oblivion: you can delete the personal data we hold on you. We may still need to process that data for other purposes (administration or deduplication, for example). Restriction: if you feel that we are processing your personal data unlawfully or incorrectly, you can also have that processing restricted. Objection (opposition): you can object to the processing of your personal data. Does it concern marketing? Then we will stop this processing as soon as possible. Transferability: this is a new right under the AVG to transfer your personal data (or have it transferred). Should you wish to make use of this, please contact us. In addition, you can also:
Withdraw consent: for example, to receive e-mailings. If you wish to withdraw consent for any other processing, please contact us. You can do so at info@socialway.nl File a complaint with the Personal Data Authority (AP): do you think we are not acting in accordance with privacy legislation? Then of course we would like to hear about it. You can also file a complaint about this with the AP after 25 May 2018. Currently, you can only tip the AP, using this form.
HOW LONG DOES SOCIAL WAY KEEP YOUR PERSONAL DATA
Personal data should not be kept longer than necessary. The retention period depends on the purpose for which we obtained or collected the data and any legal obligations to retain data. If you have any questions about this, please contact info@socialway.nl
BASES OF PROCESSING
As explained above, we process some data for the performance of a legal duty, some for the performance of a contract (social media management, sign up webinar, subscribe e-book) and most for the performance of Social Way's legitimate interest: the performance of our objective. If you want to know more about how we weigh up legitimate interest, you know where to find us! Finally, we process some data with your consent: this concerns online tracking methods in particular.
SHARING OF PERSONAL DATA BY SOCIAL WAY WITH THIRD PARTIES
We share your personal data with business partners and third parties if this is necessary to execute the agreement and to comply with any legal obligation. We also provide your personal data to third parties in some other cases, but only with your express consent to do so.
LEVERANCIERS
With companies that process your data on our behalf, we conclude a processing agreement to ensure the same level of security and safeguard the confidentiality of your data. We remain responsible for these processing operations.
We use the following suppliers who process personal data on behalf of Social Way, with each of whom we have processor agreements: Figure Advice, Snelstart, Facebook, Google, Gotowebinar (LogMeIn, inc), ManyChat, Mailchimp, ActiveCampaign, Instapage and Datumprikker.nl.
GOOGLE ANALYTICS
We have entered into a processor agreement with Google. The data we collect in Google Analytics is anonymised and encrypted. So-called 'data sharing' with Google is off. Finally, we do not use Analytics cookies in combination with other Google services.
HOW SOCIAL WAY SECURES PERSONAL DATA
We take the protection of your data seriously and take appropriate measures to counter abuse, loss, unauthorised access, unwanted disclosure and unauthorised modification. If you feel that your data is not properly secured or there are indications of misuse, please contact us at info@socialway.nl.
We have taken the following measures to secure your personal data:
Servers and devices of our employees are equipped with up-to-date security software, such as a virus scanner and firewall. We only send your data via secure internet connections (SSL). You can tell this by the 'https' address bar and the padlock. Access to personal data from mobile devices is restricted and actively monitored. All employees of Social Way who have access to personal data are trained in the careful handling of your data.
DKIM are Internet standards we use to prevent you from receiving e-mails on our behalf that contain viruses, are spam or are intended to obtain personal (login) data.
LINKS
Social Way's websites contain a number of links to other organisations' websites. Social Way is not responsible for how those parties process personal data. For that you can read the privacy statement of the organisation concerned.
COOKIE POLICY
Social Way's website uses cookies. We use cookies to personalise content and ads, provide social media features and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners. These partners may combine this data with other information you have provided to them or that they have collected based on your use of their services.