Advertising on Tiktok
Grow your businessthrough successful ads on TikTok!
How to make sure that your ideal customer cannot ignore your flashy webshop, your beautiful site or your fantastic offer? Recently, TikTok started offering the possibility of advertising. TikTok is the platform to reach your ideal customer for low costs.
How to go about it? Simple: Social Way has got your back. We will help you turn advertising via TikTok into a social success. And yes, you can do that even without thousands of euros of advertising budget.
Do you recognise this?
Does it frustrate you that from your online ads on social media, you barely get any real customers? And also that you have such a great offer in your shop or on your site, but people almost don't know how to find it?
By advertising on social media, you will reach exactly the right customers.Thus, you will have more sales, your business can grow and, in the meantime, you will have time to do what you love most: business.
#wishes
So, you want nothing more than...
...more traffic to your site or webshop and therefore more purchases or customers for your valuable products?
...be able to rely on someone to help you attract more customers, so you don't have to spend your precious time doing so?
...Stop putting money into ads that don't produce the desired results and be sure that your ad budget is actually achieving customers and sales?
...reach your ideal client with the right message?
...be confident that your online ads are always optimally set, without having to triple-check everything or consult tutorials all the time?
...and all that without having to throw thousands of euros of budget against it?
More customers and sales thanks to honest advice and an expert looking out for you? Let's get started together! We'd love to help you.
Advertising on TikTok: we tackle it successfully!
As an entrepreneur, you can no longer ignore video. TikTok is a wildly popular platform and is growing by the day. As an entrepreneur, do you want to get ahead of the competition? Start advertising on TikTok!
By targeting ads on TikTok to the right audience, you can target tens of thousands of customers. Even if they are not yet following you.
If you deploy ad budget, you do want to be sure that you get concrete results from it such as...
More visitors on your site.
A big increase in your follower numbers.
A large number of new newsletter subscribers.
Or no, maybe you would prefer to see concrete orders.
#success
So how can you be sure that you are not shooting your budget around like confetti aimlessly, but that it actually delivers? Ha, that's what we're for!
Together, we will ensure that your advertising budget achieves a continuous flow of customers, increasing your sales and leaving you with more financial space and time to do what makes your heart beat faster.
Cost per website visitor: €0,05
Cost per result: 1,20 per lead
ROAS: 36 (that's per euro spent, 36 earned!)
People reached: 50,000 people per month
Website visitors: 4000 per month
Cost per website visitor: €0.23
People reached: 40,000 people per month
Leads: 70 per month
#playhard
How do we work?
I say 'we', but actually it is mainly the from Social Way at work. That is precisely the nice thing about Social Way: you do not have to constantly monitor and fine-tune your campaigns. We are there for that. A partnership with Social Way looks like this:
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Step 1: Intake
That magic click - that's the first thing that's important for a collaboration. So let's get to know each other without any obligation first. Then you will know who is behind this site and we can see what you are looking for. I'll take a look at your account, tell you whether social media advertising suits your goals and let you know how I can help.
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Step 2: Link with the team member
On agreement, I'll see which expert from the Social Way team can best help you. So after that, you will be paired with a team member. It is important that you feel comfortable with the team member. If this is not the case, we will see if another team member is a better fit for you and your company.
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Step 3: Plan of action
A good plan is half the battle. So we start with a smart strategy. We create a plan of action that optimises online ads on Facebook and Instagram to reach your target audience.
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Step 4: Creating campaigns
We will give you instructions on how to supply suitable images, after which we will write substantive ad copy that will help you reach your ideal client. Of course, we will show you the campaign material so you can always give feedback on it.
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Step 5: Live & monitoring
And then the c(h)ampaign moment arrived: the campaign is LIVE. Of course, we are not there yet. We are on top of it while the campaign is running, so that we can fine-tune everything wherever possible. This is how we get everything out of the campaign.
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Step 6: Results
Exciting, exciting! There are the first results. Every two weeks you will receive an update from us with that week's campaign results. So you know exactly how things stand. And whether you can uncork the champagne bottle once more.
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Step 7: Check-up via Zoom
You must be very curious to know how things are going. And what our advice is for the campaign. That is why we have a 30-minute Zoom call every month. We will send you a results analysis in advance and go through it with you. This is the time when you can fire all your questions at us. Together we will see if you are satisfied and what we might be able to do differently.
OUR offer
TikTok advertising
From a smart online ad strategy to powerful content-you can outsource everything around TikTok ads to us. All at a fixed price per month, with no surprises. Or well, hopefully with surprising results, but without surprising extra costs.
You pay a one-off start-up fee at the beginning of the campaign so we can get off to a good start. These costs are intended to set up your account, create links, make updates and work out the strategy for you.
Including
- Maandelijks onbeperkt campagnes
- Advice on your target audience, an appropriate budget and the right platform
- Plan of action by which we will reach your target audience spot on
- A/B-tests met beeldmateriaal en meerdere doelgroepen
- Powerful advertising texts
- Elke week een resultaten update
- Monthly reporting and Zoom-call
- Certainty about a successful campaign and not having to worry about it yourself.
More about me
Sanne: social media fanatic from the very beginning
A real globetrotter...
... but in my heart still a Brabander. Fond of sushi and the cause of the bottles of soy sauce being emptied so quickly here at home.
But there is another thing I am addicted to: social media marketing.
As a social media expert, I help you be visible with your content to precisely your ideal customer. I make sure your target group really knows how to find the conversion button or your site. And I will gladly guide you through the world of algorithms, campaign budgets and ads settings.
After studying Business Administration, I set up more than a thousand campaigns.
From freelancers to large companies, with budgets ranging from a few tens of thousands of euros a month. With that experience under my belt, I run campaigns that do pay off for ambitious entrepreneurs like you.
Why Social Way?
Garantie
Wij bieden de garantie op de funnel pakketten dat je binnen 6 maanden de investering terugverdient. Anders werken wij op onze kosten nog 2 maanden voor je door.
Volledige ontzorging op het gebied van advertising
Wij verzorgen de gehele advertising. Het enige wat jij hoeft te doen zijn je sales calls.
Meer dan 6 jaar ervaring
Al meer dan 6 jaar zijn we actief in dit vakgebied en hebben we heel bewust altijd gefocust op online advertenties. Daardoor zijn wij de specialist om mee samen te werken.
Strategisch advies
We denken voortdurend met je mee en kijken verder dan alleen naar je advertenties. We geven ook advies over opvolging en hoe je andere marketing nog strategischer in kunt zetten.
Meer dan 6 miljoen ad spend
We hebben meer dan 6 miljoen aan Meta advertenties mogen spenderen. Daardoor weten we precies wat wel en niet werkt.
Wij zijn gecertificeerd partners
Wij zijn gecertificeerde advertising Partners, een badge die niet iedereen ontvangt én behoudt. Dit betekent dat wij aan alle kennis en vaardigheden voldoen deze platformen ons als vertrouwde experts zien. Daardoor zijn wij ook als eerste op de hoogte van de nieuwste trends en ontwikkelingen.
#reviews
"She always processes my feedback very quickly and well and answers all my questions, even if I sometimes ask things twice.
I have been working with Social Way for a few months now. I am not easy and ask a lot from my community manager and she handles it super well! What I like most and most important is that I can always app her with feedback and questions, even on weekends, and she always replies to me within no time! Super!"
– Valeria Maslova
Owner Online Logopedie Valeria
"It is super nice to have her on our team! Sanne knows how to take results to the next level for clients.
Sanne is part of my team at ROOM. the agency on a freelance basis. She relieves various clients in the field of social media ads and google ads (SEA). She gives appropriate advice based on the data collected. It's very nice to be able to build on her and work together with the same result-orientation and drive for various clients!“
– Anne van Leent
ROOM the agency
"Sanne switches quickly, she is personable and analytically she is strong.
In Sanne, I recognise a piece of myself which makes it extra nice to work with her. It's a fine, open and honest collaboration. I like that.
She is eager to learn and picks things up quickly. She is independent and knows what she is talking about.“
– Robin van Leeuwen
Jouw Online Marketeer
"I like simple, Sanne understands me completely about that. No complicated jargon and an update every fortnight.
Thus, I feel confident about handing this over.“
– Agnes Verschuren
Agnes Eventcoaching
"Sanne is really a topper. She knows her way around and is very proactive.
Want the right online ads on social media? Sanne will take care of it for you!"
– Esther Prince
CijferBuddy
"Sanne is a fine ad specialist to work with.
She provided the ads for my master class for me with great success. Her communication is very clear and she responds very quickly. Thank you, Sanne!"
– Selma
Selma Aouichaoui
"Since the end of 2021, we started using Social Way for our online marketing.
Sanne senses exactly what our wishes are and likes to think along with us. She works accurately and keeps appointments. A very pleasant collaboration!"
– Picolette
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Frequently asked questions
What does advertising on social media get me?
That darn algorithm. It ensures that your TikToks often reach only 20% of your followers. And non-followers? They don't know how to find you at all. I can't magic away that algorithm for you, but there is a handy way to still reach ideal customers. Even outside your followers. So advertise on TikTok! It allows you to reach a much larger audience and thus generate more visitors, followers, leads, customers and turnover.
Why should I outsource online ads on TikTok?
It seems so simple: you set some budget, click some settings and your campaign is live. But nothing could be further from the truth. Do you want to achieve as much effect as possible with your budget? Then the right settings and a good target group selection are very important. And then you also need to constantly monitor and fine-tune your campaign. This requires the necessary knowledge and a lot of time. By outsourcing your TikTok ads to me, you save a lot of time, often pay less per click and you can be sure that your campaign is constantly performing optimally. Even when TikTok updates their platform.
How do you make sure you reach the right audience for me?
Determining your target audience is something I do very carefully based on our conversation together. When advertising on social media, you can specifically target your audience. For example, I look at age, region, gender, interests, functions and skills. Everything to get the ad right to your ideal client!
Why is it smart to outsource advertising?
Setting up an ad campaign is no easy task. Besides taking time to figure out how it works, it also requires a lot of knowledge to set up your campaign properly. You have to ask yourself whether you want to do that. Because what if you bet big money but don't achieve anything with it? Or if after a while you notice that TikTok have changed for the umpteenth time, causing your campaign to do nothing? I can advise you on advertising on social media, give you honest advice (also on the budget needed) and I know the latest changes on social. I also know which settings are needed to ensure that your ads are really effective.
How much media budget should I use to get results?
I recommend a minimum budget of €5 per day per campaign. You can start a campaign from as little as a few tens of a media budget per month. Together, we look at what fits within your budget and needs.
Waarom gaan we een samenwerking voor minimaal 6 maanden aan?
Simpel, omdat we na één maand nog niet goed kunnen bepalen hoe een campagne presteert. Er is tijd nodig om de campagne te optimaliseren door te kijken welke doelgroep en advertenties het beste werken. Na zes maanden hebben we dit goed kunnen testen en heb je daardoor wél een goed beeld van het resultaat. Dan kunnen we ook beter bekijken hoe we verder gaan.
Is the subscription cancellable?
Yes, after those 3 months, you can cancel your subscription any time. With no small print #pinkypromise